At the Heart of the Agricultural Food System

One of the Most Important Sectors in Contemporary Merchandising,
a market in constant evolution, whose success depends on people’s habits,
from consumer choices to the equilibrium between Large Distributors and retail sales…
A sector that puts a premium on the food industry’s entrepreneurial culture,
in which communications play an essential part. 
Not only in terms of the necessity of promoting brands and products,
but also in relation to brand experience projects, or launching,
promotion, point-of-sale preparation and events that valorize
the aesthetic aspect of merchandise,
which is an essential element of the perception of quality.